The Secret of Successful MARKTING AUTOMATION
Do you want to know what is the real success to automation in marketing, not just in Africa but wordwide?
A good quality system that is easy to understand and easy to manage.
What is Automation?
Most definitions focus on explaining what automation means, basically
explaining how it automatically handles the mundane tasks for you so
you’re able to better use your time to optimize operational efficiency.
While true, I want to take a more pragmatic approach to the definition
by making a comparison to a quote made by Abraham Lincoln.
One of the primary benefits of automation is its ability to put your relationship building actions on autopilot.
Marketing automation is the process of automating marketing tasks. It is a system that takes care of repetitive marketing tasks, freeing up time for marketers to focus on more creative and strategic projects.
Marketing automation can be used in various ways:
– Generating targeted content based on the customer’s profile
– Scheduling social media posts and publishing them
– Sending personalized emails to customers based on their browsing history
– Tracking customer activity, such as purchases and website visits
The secret of successful marketing automation in Africa is the ability to create personalized experiences for the customer.
Automation in Africa is a key component in creating those personalized experiences.
Marketing automation in Africa can provide insight into who a prospect is and what they want. This data can be used to create an automated experience that will lead them to conversion and make them feel like they are being listened to.
However, marketing automation is not a one-size-fits-all solution. It needs to be tailored to your company’s goals and needs in order for it to work effectively.
Some marketers keep it simple. They invite their email subscribers to sign up for a free online event, such as a webinar, training session, or product demo.
Other marketers make it more interesting. They design a “sideways sales letter” — a drip campaign delivering fresh content every few days. One message is text. Another might be video. Another links to a landing page. The eventual CTA is the same — sign-up for their free webinar.
What’s their goal? Getting face-to-face with prospects.
Now, I like to find out what’s new, so I enjoy receiving this type of campaign. And if the drip content is interesting, I sign up for the webinar.
We all know the webinar will end with a sales offer. And I admit — sometimes I buy. No, not every time. But the format gives me all the information I need. Then I can make a decision that’s right for me.
I’ve always wanted to try this approach — but it sounds complicated, right? I’d have to manage my contacts in multiple systems.
And then there’s the expense. When you combine landing pages, email marketing, video conferencing and external tools from various providers, it can cost upwards of $250 a month.
Then I discovered an innovative approach. GetResponse introduced a Pro package for do-it-yourselfers with no programming skills (like me), with all of those systems integrated into one account. And since they designed it for growing small businesses, it’s priced at only $49 per month.
If you’ve ever wanted to combine email, webinars, video email and landing pages to juice-up the flow of your sales funnel, you owe it to yourself to check it out. Here’s a link to the details — no opt-in required.
The advantage of us marketing in Africa is that the competition is still small, so with the right systems we can really make a big impact compared to a crowed market place.
Try it out and let me know what you think!
